Stratum Med

Digital Marketing Specialist

Stratum Med - Champaign, IL - Full Time

Digital Marketing Specialist Job Description
This hybrid role requires a versatile digital marketer with expertise in both media buying, strategy and optimization, along with strong analytical skills and the ability to collaborate effectively with cross-functional teams.

Media Buying:
  • Execute paid media buys across various platforms including search engines, social media, DOOH, display networks, CTV/OTT, and Digital Audio.
  • Leverage Stratum’s digital buying platform for purchasing (Basis)
Campaign Management & Optimization:
  • Oversee the planning, execution, and continuous optimization of digital marketing campaigns.
  • Monitor and analyze campaign performance meticulously using relevant analytics tools.
  • Provide data-driven recommendations to significantly enhance campaign effectiveness and efficiency.
Market Research:
  • Stay informed about industry trends, competitive landscape, and emerging technologies in digital marketing.
  • Conduct market research to identify potential opportunities and challenges in the digital advertising space.
Budget Management:
  • Work closely with stakeholders to manage and allocate budgets effectively.
  • Monitor spending and ensure campaigns are executed within budgetary constraints.
Collaboration:
  • Collaborate seamlessly with the marketing team and other stakeholders to develop cohesive media buying strategies.
  • Work with stakeholders to obtain necessary creative assets, content, and approvals for campaigns.
  • Will directly report to Manager – Marketing Special Projects & Shared Services


Qualifications:
  • Bachelor’s degree in digital media, marketing, communication, business, or a related field is preferred.
  • 2-5 years of extensive experience in digital marketing, with a strong emphasis on media buying, campaign management, and campaign optimization.
  • Proven expertise in DSP buying or similar digital buying marketplaces is required, with Basis experience highly preferred.
  • Proficiency in major digital advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads.
  • Exceptional analytical skills with the ability to translate data into actionable insights.
  • Strong communication and interpersonal skills for effective collaboration with cross-functional teams.
Apply: Digital Marketing Specialist
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In the past year, have you been directly responsible for planning, executing, and optimizing paid digital marketing campaigns (e.g., DSP, Google Ads, Meta Ads, LinkedIn Ads) with a defined budget?*
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