Digital Marketing Specialist

Champaign, IL
Full Time
Mid Level
This role requires a versatile digital marketer with expertise in both SEO and media buying, along with strong analytical skills and the ability to collaborate effectively with cross-functional teams.

SEO Responsibilities:
  • Conduct thorough keyword research and analysis to identify high-value opportunities and stay ahead of competitors.
  • Optimize website content, meta tags, and on-page elements to enhance search engine visibility.
  • Conduct regular website audits to address technical SEO issues and improve site performance.
  • Develop and execute effective link-building strategies to enhance domain authority and backlink profile.
  • Implement a comprehensive content strategy aligned with SEO goals and user experience.
  • Monitor website performance using analytics tools and make data-driven decisions to adjust strategies.
Media Buying:
  • Research and identify suitable digital advertising platforms, including social media, search engines, and display networks.
  • Collaborate with the marketing team to create targeted media buying strategies.
  • Execute paid media buys across various platforms including search engines, social media, display networks, CTV/OTT, and Digital Audio.
Campaign Management:
  • Assist in planning, executing, and optimizing digital marketing campaigns.
  • Monitor and analyze campaign performance using relevant analytics tools.
  • Make data-driven recommendations to enhance campaign effectiveness and efficiency.
  • Manage day-to-day execution of paid media campaigns, including setup, optimization, and tracking.
Market Research:
  • Stay informed about industry trends, competitive landscape, and emerging technologies in digital marketing.
  • Conduct market research to identify potential opportunities and challenges in the digital advertising space.
  • Conduct thorough keyword, market, competitive, and audience targeting research to build high-performing campaigns as needed.
Budget Management:
  • Work closely with stakeholders to manage and allocate budgets effectively.
  • Monitor spending and ensure campaigns are executed within budgetary constraints.
Collaboration:
  • Collaborate with stakeholders to obtain creative assets, content, and approvals for campaigns.

Qualifications:
  • Minimum 1-3 years of experience in digital marketing, with a focus on SEO, media buying, and campaign management.
  • Proven track record of successfully managing and optimizing digital marketing campaigns across various platforms.
  • Experience with SEO tools.
  • Proficiency in using digital advertising platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, etc. Digital marketplace (i.e. Basis or others) experience preferred.
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